Giant Microsoft and Nokia are set to stun the world as they prepare for a big market share in smart phone technology this year.
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| Nokia CEO and President Stephen Elop |
Few
years ago, Stephen Elop, the former executive of Microsoft Company,
jumped in to Nokia and became the CEO and President of the said company
which is based in Espoo, Finland. Sensing the inevitable meltdown due to
some failure in competition, Elop sought the help of his former
company-Microsoft to integrate its operating system in all smart handset
of Nokia instead of commissioning Google's Android to be the company's operating system.
Through Nokia's Lumia Series, the Windows Phone's global market share in smartphone technology somehow became prolific by 3.3 percent. Although trailing in the first place second to Samsung in terms of unit production, Nokia, however, is out on the top 5 of most lucrative handset companies which earn biggest shares and market when it comes to smartphone technology. Still, Apple and Samsung hold the majority of global market in smartphone demand by 90 percent.
Through Nokia's Lumia Series, the Windows Phone's global market share in smartphone technology somehow became prolific by 3.3 percent. Although trailing in the first place second to Samsung in terms of unit production, Nokia, however, is out on the top 5 of most lucrative handset companies which earn biggest shares and market when it comes to smartphone technology. Still, Apple and Samsung hold the majority of global market in smartphone demand by 90 percent.
This
year, 2013, Microsoft, which is based in Redmond, Washington, is buying Nokia for 5.44 billion euros
equivalent to more than 7.2 billion dollars to bolster and accelerate
their share of smartphone in the market today that has been long enjoyed
and controlled by the two giants: Apple and Samsung. In return, Microsoft expects $45 billion revenue—which is far from the assessment of International Data Corporation (IDC)—from Windows Phone alone in 2018. In addition, Microsoft is also set to buy the
company's patents for a 10-year license with the company worth 1.65
billion euros or 2.2 billion dollars and it can be renewed anytime after its expiration.
Could
this merging be the answer to the growing needs of smarter phones and
more application needed by the consumers? This merging serves as
a beneficial solution for both companies since they maintain each other's
integrity for the benefit of employees, programmers, shareholders and
consumers. This could also be the perfect time and union in creating innovation
that would bring advantageous options and features to the consumers in choosing what best phone really suit them.
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